From Guessing to Clarity:
Helping Wise International Relocators Make "Wise Moves" When Moving
Company
Wise
Role
Solo Product Designer & Marketing Graphic Design
Timeline
4 Weeks (while working 9-5)
Key Skills & Tools
Figma (UI, Prototyping) // Miro, FigJam (Flow Diagrams, Personas, User Research) // Photoshop, Illustrator, Blender (3D Iconography, Marketing and Concept Pitch Graphics)
Disclaimer
This is a conceptual project created for creative practice purposes. I am not affiliated with Wise, and the features shown are concepts that are not available in the live application.
The Problem
Insight
User Research & Solution Design
As I was working from 9-5, I only had a week to gather insights and understand how the relocators are interacting with Wise, so I:
Interview my mentors who relocated
Interviewed my family and friends who relocated to the UK
Watched over 20+ relocation vlogs specifically about finance and lifestyle to get a good understanding of the users pain points
Gathered relocators experience in Reddit relocators community and the Wise App
Key Findings and Focus Areas
Lack of Information
Without a centralised platform for local average prices and hidden baseline expenses (e.g., healthcare, repeat transit, move-in fees), relocators often got caught off guard by the true cost of moving.
For example:
- Cost of flying back home to visit family and friends
- Packing, shipping, storing and cleaning fees when moving between rental houses
- Additional healthcare insurance charges
Lack of Emotional Support
Relocators often struggle with the feeling of loneliness when moving to a new country without any connections, and the unfamiliar and complicated financial regulations doubles the amount of stress on them.
The Relocation Price Trap
Relocators are easy target for landlords to overcharge as they don't know the local average prices.
Solution
All Round Courses
Provide a detailed, comprehensive online course with five modules and online talks to cover essential financial considerations before, during, and after the move.
No more information gap on financial regulations and knowledge in the new country.
Built-in Community
A place here relocators can ask past relocators and locals on topics related to money (including their experience with money) — as experience is the best teacher.
No more isolation and loneliness by connecting users with similar experience and local communities.
Connect In Person
Wise will hold local tours for relocators to provide them real-world financial insights, step to step instructions on how to use Wise, and guidance on budget-impacting aspects of the new country.
No more financial frustrations and lack of emotional support in a new country.
End-to-End Product Ecosystem & User Lifecycle Map
Visualising how Wise Moves bridges marketing acquisition, pre-departure financial preparation, and post-arrival retention into a self-sustaining ecosystem.
FigJam
Concept Pitch Deck
Knowledge is money, and Wise is making it instantly accessible, and convenient to use, keeping it transparent with no additional cost. It’s time to become a wise mover. Move wisely, with Wise Moves.
Marketing Graphics
Challenges
Designing Without Sufficient Brand Assets
Since this is a conceptual project, I didn't have access to the official Wise Design System, fonts, or 3D assets. Instead of letting these constraints hold me back, I made use of:
Wise Design System from Figma Community > To Design & Prototype
FontForge & Illustrator > To recreate Wise Fonts
Blender > To develop new 3D Illustration that aligns with my concept
Potential Business Impact
❤︎ Greater Brand Trust & Loyalty
Supporting relocators through a stressful life transition builds deep emotional trust, turning first-time users into lifelong Wise brand advocates.
⬆︎ Unlocks Organic Community Growth
Integrating peer advice and local guides creates a built-in referral loop. Relocators recommend the platform on expat forums, driving organic sign-ups without increased performance marketing spend.
⬆︎ Higher Average Order Value (AOV)
Encourages users to convert full moving budgets upfront. This boosts transaction volume for Wise while saving users from costly bank fees.
☻ Boosting 90-Day Retention & Customer Lifetime Value (LTV)
Educational modules and community features transform Wise from a one-time transfer tool into an essential weekly companion.
Potential Social Impact
✎ Increased Financial Health & Literacy
Bridges the global financial literacy gap by providing free, accessible education with incentivised learning on complex international banking system rules, preventing costly beginner mistakes and financial traps.
Discounts on transfers are provided after users completed a certain amount of lessons to encourage learning.
✌︎ Fosters Connection & Belonging in New Country
Reduces the severe emotional stress and isolation of moving abroad alone by connecting relocators with peer support networks, locals, and community meet ups.
♡ Promotes Peace of Mind During Life Transitions
Transforms moving from a overwhelming, high-stress ordeal into a structured, manageable journey by removing financial uncertainty before users step off the plane.
❤︎ Protect Users Against Exploitation
Protects newly arrived relocators from bad landlords and local price gouging (such as predatory landlord markups) by giving them access to accurate, crowdsourced average costs.
✪ Financial Equity & Financial Inclusion
Ensures that students, immigrants, and foreign workers, anyone regardless of socioeconomic background have equal access to transparent financial tools to build a stable life in a new country.
✍︎ Strengthens Home & Host Financial Literacy
Helps users benchmark foreign costs against their native economy, giving them a clearer grasp of exchange dynamics, tax implications, and financial health both abroad and at home. (This information will be included in Module 5 as part of the online course.)
Key Learnings
"Providing Knowledge itself is already a Big Win for users."
When I'm doubting whether my solution will make a positive impact on the society, my mentor said to me, "Providing Knowledge itself is already a Big Win for users." Combining my research on financial literacy, this made me realise how accurate and comprehensive information can help people make wiser choices and avoid traps due to insufficient knowledge.
If time allows, I will test this feature with real users to gain their feedback and analyse how it impacts them.
Combine Online Courses and Talks into "Wise Moves: Learning"
When I'm reviewing the project after 3 months, I believe merging all learning materials into one place - "Wise Moves: Learning" can help users find related information more easily. "Wise Moves: Meet" should focus on helping relocators connect.